Just a step away from the wonderful Piazza del Popolo, the center of Ascoli, the doors of one of the plurality exclusive historic city buildings - hotel Palazzo Guiderocchi - reopen, suggesting cultural and food and wine itineraries in an adorable and mysterious land yet to be discovered.

Once the dwelling of a local tyrant and a historical burocratic headquarter, the structure features been turned into an attractive hotel with 40 apartments, a snack bar with a warm and familiar atmosphere and the restaurant La Rua dei Notari - all due to a main refurbishment of the castle and its frescoes.

All the furnishing features been attended to in the smallest detail and all the rooms for guests, although equiped with all comforts, have remained faithful to the palace's fashion.

For conferences and meetings up to 100 persons there is the Sala della Caccia (conference room).